Furniture rental isn’t a new concept by any means: Rent-a-Center was founded in the Everything so choose something fun vintage shirt and I love this 1980s and became a Fortune 500 company, after all. But in the past couple of years, buzzy e-commerce sites and startups are embracing the concept and touting a cost-conscious, sustainable, and custom-service driven mission. Feather, a subscription site with Floyd shelves, Casper mattresses, and their own Scandinavian mid-century modern-influenced line, also offers room design and white glove delivery service. It just secured a 30 million dollar investment from Credit Suisse. Meanwhile, West Elm partnered with Rent the Runway and now offers decor bundles.
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One company that’s catching the Everything so choose something fun vintage shirt and I love this eye of design fiends in particular? ZZ Driggs. Founder Whitney Frances Falk studied global furniture retail and manufacturing on Wall Street. “In my work understanding the economics of a lot of these companies, I discovered that the majority of furniture being produced today was intentionally built to last only a few years on average,” she says. “This was all astounding to me. I remembered heirloom treasures—furniture from my memory was at its core a vastly sustainable practice of use and reuse, of care and researched restoration, and what I was witnessing with some of these behemoth companies was a wasteful—and ultimately desecrating—practice for both people and planet.”