Amidst all these unknowns, one start-up is making a progressive play. Launching today, The Yes aims to streamline and personalize the What women want in a man character shirt besides I will buy this online shopping experience while also providing Silicon Valley-approved technology to small and large fashion brands that need it now more than ever. Founded by former COO of StitchFix Julie Bornstein and Google and Groupon alum Amit Aggarwal, The Yes app uses newly-minted algorithms to tailor style and shopping preferences based on simple “yes” or “no” answers. Users might be asked “would you wear a cold-shoulder?” Or “would you wear a maxi skirt?” Results are based on replies and the “yes” items go directly into your personal, curated feed on the app.
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“To be a shopper online these days you really have to be a pro,” says Borstein. “There are so many sites, so many brands, and it’s just completely overwhelming. It’s also a one-size-fits-all approach, and the What women want in a man character shirt besides I will buy this truth is, everytime you go to shop, even on sites you’re loyal to, you have to look through tons of crap that’s not relevant to you no matter how many times you’ve been there.” Before her stint at StitchFix Bornstein launched Nordstrom’s ecommerce site in 2009, so she’s well-versed in the problems facing establishment retailers. Chief among them is a propensity to cling to old websites with out-of-date tech. “There are so many reasons why it’s hard to build something new from within,” Bornstein notes. “As the technology started to evolve after I was at StitchFix I felt like we were finally at a moment where you could create a centralized destination for shoppers that didn’t require a limited set of inventory, where you could work directly with brands and it didn’t require reshooting everything because everything needs to look the same.”