Furniture rental isn’t a new concept by any means: Rent-a-Center was founded in the Tuskegee Queen I Am Who I Am Your Approval Isnt Needed Shirt but I will buy this shirt and I will love this 1980s and became a Fortune 500 company, after all. But in the past couple of years, buzzy e-commerce sites and startups are embracing the concept and touting a cost-conscious, sustainable, and custom-service driven mission. Feather, a subscription site with Floyd shelves, Casper mattresses, and their own Scandinavian mid-century modern-influenced line, also offers room design and white glove delivery service. It just secured a 30 million dollar investment from Credit Suisse. Meanwhile, West Elm partnered with Rent the Runway and now offers decor bundles.